Mixers from the Black Forest for the Burj Dubai

Schiltach, 04 January 2010. When the highest building in the world, the Burj Khalifa - named Burj Dubai while under construction - is officially opened today in Dubai, Hansgrohe AG from Schiltach in the Black Forest will be joining in the celebrations. The reason: the German mixer and shower manufacturer supplied more than 5,000 mixers for the 828-meter skyscraper, designed and built by the American architect Adrian Smith and located on Shaik Zayed Road in the heart of the Gulf metropolis. The basin mixers from the Axor Starck luxury collection were made in the mixer manufacturing plant in Schiltach owned by the international company, which has been operating its own subsidiary in the United Arab Emirates for years. “Hansgrohe was given a great deal of credit for not pulling out of the market in the face of the economic crisis, unlike other companies,” said Siegfried Gänßlen, CEO of Hansgrohe AG, in explaining the continuing success of the bathroom and sanitation specialist in the Middle East. Orders such as the supply contract for prestigious projects like the “Tower of Khalifa” – the English translation of “Burj Khalifa” – show that in the competitive project business in this region, principals and property developers as well as architects and interior designers rely on the strength of German innovations, high-quality products “Made in Germany” and dependable partners. “This is why we were able to acquire numerous projects in the United Arab Emirates even during the crisis year of 2009, such as the ones in Masdar City or at the new Formula 1 track in Abu Dhabi,” said Siegfried Gänßlen. “We anticipate further great potential in this region, and Hansgrohe will consequently be opening a new subsidiary in Abu Dhabi later this month as well as a flagship store in Dubai – not far from the Burj Khalifa.”